Jane Ward's book Not Gay: Sex Between Straight White Men, published last summer, explores this idea. While fleeting, exploratory, or label-free same-sex attraction amongst women goes largely unstigmatized, the same is not true for sexual fluidity in men, in spite of its prevalence throughout history. Specifically, the app gives men options to look for: 'Dates,' 'Chat,' 'JUST Friends,' 'Long-Term Bromance,' or 'Whatever, Bro.' Nude photos are not allowed, in an effort to cut down on some of the beef-fest that is traditionally associated with gay dating apps, but the implication of hook-up potential is high, with fields for disclosing your body type, height, ethnicity, HIV status, and 'bro type.'īRO founder Scott Kutler devised the app to make space for and encourage increasingly fluid sexuality in men. The app is marketed towards straight men seeking other straight men for dates, hook-ups, friendship, or simply to bro out together. In the ever-splintering world of niche dating apps, BRO is trying to give the curious straight man a chance to exploring his sexuality.
